Welcome to our first blog post in 2008.
We would like to start this year with a question and your opinion.
What will change in the sustainability world in 2008 in your opinion?
Will companies act more responsibly? Will the US government finally accept that Climate Change is happening? Will the next US government be different when it comes to sustainability? What do we in Europe do to be more sustainable?
What do you think?
This is what I think.
- Companies will feel an even stronger need to act more responsible when it comes to their actions and will see a stronger demand from their stakeholders to do more on all sustainability topics they are involved in.
- The internet and all electronic communication channels will become even more important for companies as well as individuals to communicate sustainability topics and problems.
- On the topic of climate change many countries around the world will begin to feel through an increasing frequency of natural disasters, etc that our world is really changing and there is only a very limited amount of time left before the “tipping point” is surpassed.
- The concept of Sustainable Living will be even more popular then in 2007. Sustainable building, organic products, fairtrade products and all related products and services will continue to see an above average growth during 2008.
- The whole topic of energy will be discussed very intensively during 2008. In the UK we will see the nuclear discussion taking off, in the US and worldwide petrol prices will continue to increase and plunge the world economy deeper into recession. At the same time the rich Middle Eastern countries will continue to heavily invest in renewable energy technology to increase their chances of survival after the era of cheap oil. But we in Europe and North America still do not act convincingly to change our looming future energy crisis.
These are just five points I see as important developments and changes during 2008.
But what do you think?
All the best,
Fabian
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