Comments on: What will change in the sustainability world in 2008? http://www.sustainabilityblog.org/2008/02/05/what-will-change-in-the-sustainability-world-in-2008/ We must be the change we want to see in the world! Sat, 22 Nov 2008 07:44:02 +0000 http://wordpress.org/?v=2.6.3 By: mitch77 http://www.sustainabilityblog.org/2008/02/05/what-will-change-in-the-sustainability-world-in-2008/#comment-261 mitch77 Fri, 02 May 2008 20:58:21 +0000 http://www.sustainabilityblog.org/2008/02/05/what-will-change-in-the-sustainability-world-in-2008/#comment-261 In response to how well the U.S. government will incorporate sustainability, I don't think we'll see many changes until a new administration comes in. Although it appears Bush is finally recognizing it as a problem, I think that issue is forced and the things he's offering to do are quite trivial. It's encouraging that all 3 potential candidates (McCain, Obama, and Clinton) will likely bring in environmental initiatives and congress will be in support of many of those. One of the first steps will likely be to ratify Kyoto. All 3 seem on board for this. However, I would like the eventual successor to take this a step further as Kyoto is already outdated. We need at least 60-70% reductions below 1990 levels, if we want to start to level out CO2 in the atmosphere. Hopefully, the new administration will be more forward-looking and set such goals to help counteract the short-sidedness of the current administration. In response to how well the U.S. government will incorporate sustainability, I don’t think we’ll see many changes until a new administration comes in. Although it appears Bush is finally recognizing it as a problem, I think that issue is forced and the things he’s offering to do are quite trivial.

It’s encouraging that all 3 potential candidates (McCain, Obama, and Clinton) will likely bring in environmental initiatives and congress will be in support of many of those. One of the first steps will likely be to ratify Kyoto. All 3 seem on board for this. However, I would like the eventual successor to take this a step further as Kyoto is already outdated. We need at least 60-70% reductions below 1990 levels, if we want to start to level out CO2 in the atmosphere. Hopefully, the new administration will be more forward-looking and set such goals to help counteract the short-sidedness of the current administration.

]]> By: FishMich http://www.sustainabilityblog.org/2008/02/05/what-will-change-in-the-sustainability-world-in-2008/#comment-228 FishMich Sat, 01 Mar 2008 14:33:22 +0000 http://www.sustainabilityblog.org/2008/02/05/what-will-change-in-the-sustainability-world-in-2008/#comment-228 I hope companies will begin to consider sustainability more seriously... and not just because it's "in vogue" or is a trendy marketing topic. I also hope they start to think about sustainability and not just simply "being green". I came across a company (Steelcase - they make office furniture) who I've been doing some research on and they have impressed me. They just launched a recent ad (I saw it in Forbes, not sure where else it is running) and it was called "GreenGiants" at first I was thinking, "great, another GREEN campaign from a company" but the ad's writing intrigued me and I went to their site (www.BeAGreenGiant.com) and I realized it's about sustainability - environmental AND social. I applaud Steelcase not only for taking that approach (and other things they've done that I've read about outside the campaign), but also for promoting the CAUSE every bit if not more than their own accolades. The site does have some info about Steelcase, but it's clear they are using this as a platform to talk about sustainability. Refreshing in this time when you pick up a magazine and companies are saying "look at us! we recycle business cards!" I hope companies become more genuine and sincere in their approach this year. That's my desire (and to fish more). I hope companies will begin to consider sustainability more seriously… and not just because it’s “in vogue” or is a trendy marketing topic. I also hope they start to think about sustainability and not just simply “being green”. I came across a company (Steelcase - they make office furniture) who I’ve been doing some research on and they have impressed me. They just launched a recent ad (I saw it in Forbes, not sure where else it is running) and it was called “GreenGiants” at first I was thinking, “great, another GREEN campaign from a company” but the ad’s writing intrigued me and I went to their site (www.BeAGreenGiant.com) and I realized it’s about sustainability - environmental AND social. I applaud Steelcase not only for taking that approach (and other things they’ve done that I’ve read about outside the campaign), but also for promoting the CAUSE every bit if not more than their own accolades. The site does have some info about Steelcase, but it’s clear they are using this as a platform to talk about sustainability. Refreshing in this time when you pick up a magazine and companies are saying “look at us! we recycle business cards!” I hope companies become more genuine and sincere in their approach this year. That’s my desire (and to fish more).

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