It is that time again to get into the discussion of terminology in the corporate responsibility world.
The term “business sustainability” is now being mentioned more and more often in articles and publications.
One recent example of many: http://www.ethicalcorp.com/content.asp?contentid=5895 (Nothing against the interview, I totally agree with what she is saying)
Why should that interest us?
Well because these people that mention business sustainability are basically saying that the term Corporate Responsibility or even Corporate Social Responsibility is should not be used anymore when it comes to describe the roles and responsibilities of companies towards the environment and its stakeholders enlarge. Maybe it is not fashionable anymore?
In any case: The new term is “Business Sustainability” from now on they say.
Well again, dear experts, thank you very much for wasting our time. Please do not start another discussion on terminology but just help us change the way companies go about their business. Please let us all speak one language and not water down what the Corporate Responsibility movement has achieved over the course of the last 15 years.
It is vital now to show everyone that is willing to listen to what the Corporate Responsibility professionals have to say that WE CAN make a difference and change the world for the better. Corporate Responsibility might not be the ultimate tool to how to but it is surely one of many. And one more tool is better then nothing.
So let’s get to it and not argue about definitions, please.
All the best,
Fabian
Related posts:
By Email
RSS
