Comments on: Green IT Marketing Backlash http://www.sustainabilityblog.org/2008/07/16/green-it-marketing-backlash/ We must be the change we want to see in the world! Sat, 22 Nov 2008 05:43:26 +0000 http://wordpress.org/?v=2.6.3 By: billie@arcinstitute.net http://www.sustainabilityblog.org/2008/07/16/green-it-marketing-backlash/#comment-387 billie@arcinstitute.net Thu, 07 Aug 2008 17:40:24 +0000 http://www.sustainabilityblog.org/?p=57#comment-387 its a double edged sword. Consciousness takes time. isolating people never helps. its our job to enlist. i think there is a better word than "policing'. the world is changing. some people will just pretend but that wont stop the shift from happening. i think in this new age of transparency it will be harder and harder for people to make claims that isn't backed up. we need people like you and other innovators who care to keep telling the stories and spreading the messages. eventually people will get it. what other choice do we have? I used to be apathetic about it all because I didnt think I could make a difference. Now I know that all I can do is make a difference and do what I can. I see from your blog thats what you are doing. All we can do is keep going. the world is changing. i do believe that. Billie Mintz Artists Raising Consciousness http://www.arcinstitute.net/blog its a double edged sword. Consciousness takes time. isolating people never helps. its our job to enlist. i think there is a better word than “policing’. the world is changing. some people will just pretend but that wont stop the shift from happening. i think in this new age of transparency it will be harder and harder for people to make claims that isn’t backed up. we need people like you and other innovators who care to keep telling the stories and spreading the messages. eventually people will get it. what other choice do we have?

I used to be apathetic about it all because I didnt think I could make a difference. Now I know that all I can do is make a difference and do what I can. I see from your blog thats what you are doing. All we can do is keep going.

the world is changing. i do believe that.

Billie Mintz
Artists Raising Consciousness
http://www.arcinstitute.net/blog

]]> By: Will Marre http://www.sustainabilityblog.org/2008/07/16/green-it-marketing-backlash/#comment-386 Will Marre Thu, 07 Aug 2008 17:25:21 +0000 http://www.sustainabilityblog.org/?p=57#comment-386 It seems that everyone is jumping on the Green bandwagon whether or not they're actually "Green". But also so much time, energy, and money that would be better spent on actually making a difference in the world is being spent on "Green policing." Isn't there a better way? Will Marre http://www.thoughtrocket.com It seems that everyone is jumping on the Green bandwagon whether or not they’re actually “Green”. But also so much time, energy, and money that would be better spent on actually making a difference in the world is being spent on “Green policing.” Isn’t there a better way?

Will Marre
http://www.thoughtrocket.com

]]> By: billie@arcinstitute.net http://www.sustainabilityblog.org/2008/07/16/green-it-marketing-backlash/#comment-375 billie@arcinstitute.net Sat, 19 Jul 2008 01:36:39 +0000 http://www.sustainabilityblog.org/?p=57#comment-375 CSR is the new eco market. We are going to see all of the corporations jumping on this one. Right now not everyone knows what CSR means but very soon it will be the new buzz word outside of the corporate culture. This will be a time we will see a lot of inconsistencies yet there will be many champions and those who really stand by what they are doing. Ignorance is not always to be judged and sometimes just shedding light on people might help others commit to their CSR claims above just using it for profit. Maybe if your buddy was asked personally to take responsibility by his clients and those of us reading this blog, as he is already claiming it and now, has to live up to his word. most companies making false claims of csr so they can cash in will eventually be found at and then ridiculed through blogging costing them a bad reputation which will harm their business and credibility. corporations are realizing that by doing the right thing and contributing to society will help drive profit but that doesnt mean just talking about it. The positive part about this scenario is now your friend will have to live up to his claims and that means turning his whole business around which will eventually lead to profit and consumer loyalty and sustainability! Not all mean to be inconsistent. Take National Geographic for example whose mission states: “Join us as we continue our non-profit mission to explore the planet and sustain its extraordinary places, creatures, and cultures.” I just went to a 3d movie that uses the same technology they do and when I went to give back my sunglasses the usher told me to throw them out. I was quite shocked and still don’t know how to make sense of all those sunglasses out there filling our landfill site. Billie Mintz Artists Raising Consciousness www.arcinstitute.net/blog CSR is the new eco market. We are going to see all of the corporations jumping on this one. Right now not everyone knows what CSR means but very soon it will be the new buzz word outside of the corporate culture. This will be a time we will see a lot of inconsistencies yet there will be many champions and those who really stand by what they are doing. Ignorance is not always to be judged and sometimes just shedding light on people might help others commit to their CSR claims above just using it for profit. Maybe if your buddy was asked personally to take responsibility by his clients and those of us reading this blog, as he is already claiming it and now, has to live up to his word. most companies making false claims of csr so they can cash in will eventually be found at and then ridiculed through blogging costing them a bad reputation which will harm their business and credibility. corporations are realizing that by doing the right thing and contributing to society will help drive profit but that doesnt mean just talking about it. The positive part about this scenario is now your friend will have to live up to his claims and that means turning his whole business around which will eventually lead to profit and consumer loyalty and sustainability! Not all mean to be inconsistent. Take National Geographic for example whose mission states: “Join us as we continue our non-profit mission to explore the planet and sustain its extraordinary places, creatures, and cultures.”

I just went to a 3d movie that uses the same technology they do and when I went to give back my sunglasses the usher told me to throw them out. I was quite shocked and still don’t know how to make sense of all those sunglasses out there filling our landfill site.

Billie Mintz
Artists Raising Consciousness
http://www.arcinstitute.net/blog

]]>