Effective sustainability strategies depend on many moving parts. Sustainability change experts reading this blog will tend to have more than a little experience with most of them! However, there’s one tool that we’ve seen chronically underutilized: social networking. These tools aren’t just for connected teenagers anymore – effective use of social networking can make all the difference in effectively communicating sustainability efforts while positively impacting image and brand. Using sites like Facebook, Twitter, and LinkedIn, savvy organizations can now easily and inexpensively (think sustainable!) communicate directly to their customers.
Social networking can and should be a crucial part of every comprehensive sustainability strategy. Read on to discover how it can maximize the return on your sustainability initiatives.
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