AIGA, the professional association for design, unveiled a new sustainability framework, The Living Principles for Design (www.livingprinciples.net) at Make/Think: AIGA Design Conference on October 9. The Living Principles for Design distill the collective wisdom found in decades of sustainability theories and bring them to life in the first quadruple bottom-line framework.
The Living Principles weave together environmental protection, social equity, and economic health — thus building upon commonly accepted, triple bottom-line frameworks. Most significantly, The Living Principles for Design incorporate cultural vitality because culture is where all aspects of sustainability find their way into the blood stream of society, and culture is where designers have the deepest impact as their creations and choices shape habits and values. “The influence of design on culture is enormous,” says Richard Grefe, AIGA executive director. “As designers create messages, artifacts and experiences for consumers, they have an important opportunity to weave sustainability into the broader fabric of culture, helping to shift consumption and lifestyle aspirations to a more sustainable basis for living.”
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