It’s great that the word sustainability is in such common usage today. It suggests that people, organizations and institutions have accepted that environmental responsibility matters, and that we all play a role in achieving and ensuring it.
Still, I know plenty of people (both within the broader community of CSR thinkers and doers as well as outside of it) who find the word problematic. Few would argue that the term is overused, and much has been raised and written about the limitations of sustainability as both a word and a concept. Despite these limitations and challenges, though, usage of the term persists.
Read the complete article here:
http://3blmedia.com/theCSRfeed/Far-Beyond-Sustainability-blog-Chad-Tragakis
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