Sustainability is pr power behind M&S

This is an interesting opinion piece from Marketing Week about the recent announcement by Marks and Spencer (A UK retail business) about their decision to expand their Sustainability initiative called ‘Plan A’. I also agree with the authors conclusions that a lot of organizations are under-selling their sustainability work.

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Marks & Spencer’s impressive announcement regarding the expansion of the original Plan A – the 100 internal commitments the business is making by 2012 have been joined by an additional 80 targets to be hit before 2015 – was a fantastic PR coup for the business.

Indeed, by being able to shout out loud that M&S will be the world’s most sustainable retailer within five years, chairman Sir Stuart Rose will justifiably feel he successfully hijacked the negative headlines concerning his remuneration that were starting to re-emerge.

Following hot on the heels of public outrage over the salary package that will greet new M&S chief executive Marc Bolland when he starts his new job in May, investors had started to question whether they could afford Rose’s own £1.15m a year salary if they were paying the new man so handsomely.

Read the complete article here:

http://www.marketingweek.co.uk/opinion/sustainability-is-pr-power-behind-ms/3010664.article