Greenwashing is and has always been a very interesting topic in the sustainability field. This article here is a good addition to the recent articles on Greenwashing:
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This week is the fortieth anniversary of Earth Day. The hype is unbelievably high as companies step all over themselves to share their latest sustainability accomplishments. In general, this is a good thing and it’s wonderful to see companies competing on green.
But there is a high risk of saying something that isn’t quite true, or of overstating the truth. Because this is the time of year for somewhat self-important pronouncements of changing the world, it’s also a time for greenwash.
The incidence of actual, pure greenwash — outright, purposeful untruths about the environmental attributes or impacts of products — is probably not that high. But there’s an awful lot out there that gets close (for a truly excellent review of the key missteps that would qualify, see the Seven Sins of Greenwashing from Terrachoice).
Read the complete article here on Globe-Net: http://www.globe-net.com/articles/2010/april/21/avoiding-greenwash-and-its-dangers-.aspx
Related posts:
- Interesting points: How to Produce a Top-Notch Sustainability Report
- The marketing perspective: How Green To Go? A Question Of Brand Management
- The UK sustainable economy is still viable
- Can Sustainability / CSR help with cleaning up the BP PR disaster?
- UK: M&S extends ‘Plan A’ with 80 new sustainability commitments
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