Marketing and Sustainability or’ Green’ as some people call it, are difficult areas to combine. Brand management as a consequence will play a huge role in bringing this gap. This is an interesting article on how a company can do this successfully.
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Let’s start with a compelling fact: More than 90% of consumers feel that [...]
Entries Tagged as 'Corporate Social Responsibility'
The marketing perspective: How Green To Go? A Question Of Brand Management
March 14th, 2010 · No Comments
Tags: Corporate Social Responsibility · Sustainability
Qualifications for a graduate and senior manager working in the Sustainability field
March 11th, 2010 · No Comments
Have you ever wondered what a Sustainability recruitment consultant is looking for in the right candidate?
Well, you do not need to look any further here Toby Webb, one of the senior recruitment consultants from Acre Resources, is explaining what he is looking for in individuals at a graduate and a senior manager level.
Tags: Corporate Social Responsibility · Sustainability · Sustainability Jobs
UK: M&S extends ‘Plan A’ with 80 new sustainability commitments
March 2nd, 2010 · No Comments
Marks & Spencer (M&S) has announced 80 new initiatives under its ‘Plan A’ eco programme and committed to begin implementing them within the next five years.
Amongst the most ambitious commitments set out today by the high street retailer is to ensure that at least 50 per cent of M&S’ 2.7 [...]
Tags: Corporate Social Responsibility · Sustainability
Why the Cadbury takeover is not good for Sustainability / CSR
January 19th, 2010 · No Comments
Some of you might have heard that Cadbury is now being taken over by Kraft.This is not a good development from a Sustainability perspective.
Why this is not a good development is the topic of this video comment by myself. This was originally posted on my blog FabianPattberg.com
What do you think about this takeover?
Tags: Corporate Social Responsibility · Sustainability
Exxon Valdez oil still trapped on beaches
January 18th, 2010 · No Comments
An engineering professor has figured out why oil remains trapped along miles of gravel beaches more than 20 years after the Exxon Valdez tanker disaster in Prince William Sound.
An estimated 20,000 gallons of crude remain in Prince William Sound, even though oil remaining after the nearly 11-million-gallon spill had been expected to biodegrade and wash [...]
Tags: Corporate Social Responsibility · News and Resources
Solidarity campaign for Lipton tea workers in Pakistan grows
October 4th, 2009 · No Comments
Stakeholder activism against Unilever in Australia against alleged human and industrial rights violations in Pakistan.
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In Sydney, Australia, on 1 October, Unions NSW (the peak body representing trade unions in the state of New South Wales) led a protest at the Australasian headquarters of Unilever as part of the Casual-Tea campaign for Litpon tea workers [...]
Tags: Corporate Social Responsibility · News and Resources
UK: Government invests £5m in social enterprise
September 26th, 2009 · No Comments
The UK government is set to invest £5 million in socially responsible businesses.
Angela Smith, charities minister, said the money would provide “the missing link between social enterprise and finance.”
Smith announced the investment at this month’s Social Investment Conference, and said she fully supports plans for a Social Investment Wholesale Bank.
“I am keen that we develop [...]
Tags: Corporate Social Responsibility · Sustainability
Ethiopia seeks climate change answers from public
September 19th, 2009 · No Comments
Is this the future of seeking input on climate issues?
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Ethiopia will conduct a nationwide canvass of opinion to enable people to submit their ideas on how to tackle climate change, state media reported on Tuesday.
The Ethiopian News Agency said the Horn of Africa country’s population would be consulted over two months and the results of [...]
Tags: Climate Change · Corporate Social Responsibility
Poll: What term do you use to describe responsible business practice?
September 14th, 2009 · No Comments
This is a poll I am running this week. Please participate if you have two seconds. No registration on anything is needed just your opinion,
Tags: Corporate Social Responsibility · Sustainability
Top 5 Corporate Responsibility News Stories of the Week
September 23rd, 2008 · 1 Comment
Here are the Top 5 news Corporate Responsibility news stories over the course of the past 7 days:
Fortune 50 Lacks Transparency in Web-Based Environmental Reporting
Will corporate social responsibility survive the bust?
Translating talk into action – University of Surrey Conference shows the way to Sustainable Practice in Universities
Better carbon management and CSR can improve shareholder [...]
